White Claw @ Sundance ‘24
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Directed by - Nico Casavecchia
Produced by - Brand New School
Starring
Monica Williams
Jobel Medina
Chief Creative Officer & Film Concept - Jonathan Notaro
Choreography - Denna Thomsen
Creative Director - Emeric Trahand
Strategy & Copywriting - Jordan Stone
Director of Photography - Eloi Moli
Editor - Fred Fouquet
Assistant Choreographer - Zak Schlegel
Unreal Lead - Chris Rodriguez
Technical Director - Dan Bradham
Sr. VFX Supervisor - Blake Huber
Head of CG - Russ Wootton
CG Supervisor - Billy Maloney
Designers
Dan Bradham
Chris Rodriguez
Jun Yang
Ellie Sun
3D Animators & Lighters
Dan Bradham,
Ewan Davidson,
Pedro Casavecchia,
Chris Rodriguez,
Chris Foster
3D Tracking
QLBEANS
Rotoscope Services
Rotomaker
Compositors
Blake Huber,
Mark French,
Sung Eun Moon,
Dan Bradham,
Manu Gaulot,
Eric Concepcion
Colorist
Fergus McCall for Rare Medium
Assistant Editor
Ryan Rigley
2D Animator
Anthony Kim
Music Supervisor
Kyle McKeveny
Song
“Century Mania”
by Eternal Entropy
Music Courtesy of
INTERVAL
Sound Design & Mix
Tritón Sonido
Archival Audio Courtesy of
A/V Geeks
Managing Partner
Devin Brook
Executive Producer
Johnna MacArthur
Producer
Kyle McKeveny
Line Producer
Robin Spears
META - FUTURE OF FITNESS
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Directed by Nico Casavecchia
DP - Eloi Moli
Editor - Tylor Horton
Production Designer - Tessa Posnansky
Wardrobe Designer - Mercedes Arturo
Colorist: Arianna Pane (Apache)
Talent:
Albert Miao, Paige Clem, Laticia Lee, Shubhra Dubey, Nic Sommerfeld, Ranjit Steiner, Chris Young, Jazlyn Lewis, Christian Yeung, Suriya, Bella Still, Benjamin Kil.
Meta Producer - Emily Richards
Creative Director - Dan Zhou
Creative Director - Aaron Vasquez
Creative Director - Kevin Raich
Art Director - Valeryia Aranovich
Art Director - Alice Gill
EP - Garret Braren
Head of Production - Tita Poe
Managing Director - Devin Brook
Head of Production (NY) - Johnna MacArthur
Post Producer - Tatiana Garcia
VFX Sup - Mark French
CG Sup - Russ Wootton
Post Sup - Rob Olson
Editor - Tyler Horton
Assistant Editor - Nate Blackmon
VFX Coordinator - Nick Tesi
Producer - David Wolfson
Prod. Supervisor - Greg Caruso
Comm. Coordinator - Caitlin Wachs
1stAD - Eric Schneider
2nd - Ad jOHN Meyer
1st AC - Arturo Ochoa
2nd AC - Leigh Stipple
1st AC - Denis Rogers
Camera Op - Peter Tomas
Digital Ut - Alex Ure
DIT - Tamas Harangi
Gaffer - John Lacy
BB Electric - Chris Shellenberger
Electric - Ian Chriss
Electric - Nic Dias
Key Grip - Mark Otawalt
BB Grip - Tom Cloutier
Grip - Roy Ellis
Art Coordinator - Rosy Nolan
Leadman - Kyle Baker
Set Dresser - Trevor Burbank
2nd Costumer - Larissa Rocha
Make-Up - Stella Tzanidakis
Make-Up Asst - Emily Sims
VTR - Andreas Tarazi
Sound Mixer - Neil Rita
Boom Op - Keenan Jensen
Script Supervisor - Paula Frankel
Medic - Phillip Buckley
Drone Pilot - Bela Temesvary
Gimbal + Cam Op - Chris Swoboda
Vo+Arial Tech - Jorge Devotto
Assistant Editors - Nate Blackmon, Evan Smith, Luke Buckley
Motion Capture - Lorenzo Fonda
Designers - Jun Yang, James Levy, Yoon Lee, Omar Aquil, Mario Domingos, Justin Harder, Gabriel Pulecio, Jeff Welk, Cristina Barna, Gonzalo Allende, Sam Mularcyzk
Animators - Pete Germano, Gerald Mark Soto, Sam Mularcyzk, Rodrigo Lopez (Roly), Federico Rivia, Terry Lush, Liz Lukens, Adam Levine, Paul Frieling
Storyboards - Tony Hsieh
CG Supervisor - Russ Wootton, Billy Maloney
Tech Director: Dan Bradham
3D Artists - Jeff Bryson, Danish Jamil, Tommaso Coviello, Gonzalo Allende, Nick Wergin, Alex Wergin, Selah Kwon, Klopas Oey, Lorenzo Fonda , Tailah Williams, Ryan Chong, Scott Hubbard, Parker Sellers, Nico Sanghrajka, Michael Lampe, Andy Kim.
VFX Supervisor / Sr. Flame Artist - Mark French , Blake Huber
Compositors - Sung Kim, Alexis Jo, Jeff Chavez, Kyu Kim, Brian Yu, Phil Massimino, Paulo Dias, Martin Karlsson, Josh Bolin, Sang Lee, Yates Holley, John Budion, Marbella Calvillo
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samsung - awesome unpacked
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Director Nico Casavecchia
Cinematographer Rob Hauer
Production Company Brand New School
Executive Producer Garret Braren
Producer Robin Spears
Production Supervisor Samuel Miller
Asst. Prod Supervisor Magen Ashley Young
1St Ad Julian Metter
2Nd Ad Chris Gonzales
D.P. Rob Hauer
Steadicam Op Jun Li
1St Ac Tiffany Aug
2Nd Ac Michaela Angelique
D.I.T. Timothy Gaer
D.I.T. Raffi Vesco
Gaffer Layne Mcissac
Bb Electric Albee Winbush Iii
Electric/Driver Shane Besharty
Key Grip Ray Chase
Bb Grip Tony Willard
Bb Grip Michael Chase
Production Designer Chris Beltran
Prop Master Garth Inskeep
Prop Asst. Matt Capen
Vtr Ignacio Martinez
Playback Ignacio Martinez Jr
Script Supervisor Magan Rutledge
Location Manager Oliver Ixora Azcarate
Gang Boss Jimmy Lemus
Moho Driver Michael Marr
Pass Van 1 Noah Ford
Pass Van 2 Michael Santana
Pass Van 3 Harry Bchakjian
Cco Craig Marvin
Cco Jun Umemoto
Set Medic Andrew Irvine
Crafty Adam Berman
Pa - Ad Gary Pease
Pa Kendra Cotcamp
Pa Ben Lin
Pa - Truck Robert Main
Pa Adrienne Cahill
Pa Connor Hurley
Wardrobe Stylist. Bic Owen
Wardrobe Asst. Amanda Carter
Make-Up Artist Morgan Mcdonnell
Hair Stylist Amy Wilson
Choreographer/Dancer Ruby Pappan
Assistant Choreographer Aaron Adam
Dancer Yai Ariza
Dancer Nathan Trasoras
Dancer Sydney Lewis
Dancer Hans Pierre
Dancer Drya Clayton
Dancer Kevin Huang
Dancer Mariel Salarda
Dancer Karina Tatsuoka
Dancer Jalen Tyre
Production Company Brand New School
Executive Creative Director Magnus Hierta
Art Director Gabe Valente
Animators James Vogel
Editor Eric Greenburg
Assistant Editor Andrew Polich
Colorist Arianna Shining Star (Apache)
Audio Mix Antfood
Cco Jonathan Notaro
Managing Partner Devin Brook
Head Of Production Tita Poe
Producer Dustin Leer
Eleven (Agency)
Cco Mike Mckay
Gcd / Ecd Creative Director Michael Dewitt
Art Directors Ryan Holland, Jonathan Duong
Account Management Benjamin Oi, Rebekah Lee, Tricia Lee
Producer Jill Honig
GNC - ANYTHING BUT AVERAGE
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Directed by Nico Casavecchia
DP - Olmo Sobrino
Editor - Eric Wais
Production Designer - Chary Romero
Wardrobe Designer - Mercedes Arturo
Colorist - Phil Shoe @ Nice Shoes
BNS CCO - Jonathan Notaro
BNS MP - Devin Brook
BNS EP - Johnna MacArthur
BNS Head of Production - Johnna MacArthur
BNS Producer - Christina Chung, Brendan Mills
Red Antler peeps:
ECD - Lindsay Brillson
ACD - Alex Dibucci
AD - Monica Tan
Copywriter - Jack McCormick
Producer - Amy Shore
Production Coordinator - Shelby Vaculin
Oxígeno peeps:
Producer - Cristina Sweeney
PD - Alex Iglesias
PM - Miriam Ssiain
PC - Andrés Díez
PA - Xavi Martí
LM - Jota
Casting - Belén Calafell
Brand New School fam:
Art Director - Daniel Uribe
Designers - Jelly Wei, Mercedes Affleck, Lia Kim, Sebastien Camden
Lead Animator - Gerald Mark Soto
Animator - Anthony Kim
3D Artists - Pete Germano, Alex Wherein
Assistant Editor - Tyler Byrnes, Ryan Rigley
VFX Supervisor & Sr Flame Artist - Blake Huber
Flame Artist - John Budion
Audio Mixing - Plush Studios
Rotoscoping - Rotomaker
Tracking - Bogdan Mihajlovic (QLBeans)
META - WORKING TOGETHER
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Directed by Nico Casavecchia & Daniel Uribe
Produced at Brand New School.
DP - Eloi Moli
Steadycam OP - Dennis Noyes
Editor - Tylor Horton
Colorist - Matt Osborne @ Company 3
Production Designer - Christopher Beltran
Wardrobe Designer - Mercedes Arturo
VFX Supervisor - Rob Olsson
Talent:
Karen X Cheng / Don Allen / Jake Berg
Meta fam:
Executive Producer - Finley Wise
Lead Producer - Tom Larsen
Post Sup - Tabitha Ozturk
Producer - Emily Richards
Creative Director - Dan Zhou
Creative Director - Aaron Vasquez
Art Director - Valeryia Aranovich
Art Director - Alice Gill
BNS fam:
EP - Garret Braren
Head of Production - Tita Poe
Managing Director - Devin Brook
Head of Production (NY) - Johnna MacArthur
Post Producer - Tatiana Garcia
VFX Sup - Mark French
CG Sup - Russ Wootton
Post Sup - Rob Olson
Editor - Tyler Horton
Assistant Editor - Byrnes
Assistant Editor Andrew Polich
On set:
Producer - David Wolfson
Prod. Supervisor - Christopher Rogers
Art Director - Paola Cortes
Wardrobe Asst - Anna Lawson
1st AC - Nicole Turegano
1st AC - Evan Ho
2nd AC - Erin Mainwaring
DIT - Adrian Hattingh
Gaffer - Todd Smiley
BB Electric - Robyn Maitland
Key Grip - Rich Bond
BB Grip - Sean Monkey
Post:
CG Lead - Russ Wootton
Lead Flame - Blake Huber
Animation - Jeff Bryson
Animation - Billy Maloney
Animation - Chris Foster
Animation Lead - Pete Germano
Animator - Mike Costabile
Animator - Siddarth John
Animator - Bill Rodgers
Animator - Liz Lukens
CG Generalist - Grant Cerulo
CG Generalist - Paul Wei
Character Animator - Ken Music
Compositing - Christian Mangual
Compositing - Jadan Duffin
Compositing - Sung Moon
Designer - Eun Kim
Designer - Javier Tommasi
Designer - Alex Lopez
Designer - Pedro Casavecchia
Designer - Abi Goh
Designer - Jelly Wei
Designer - Klopas Oey
Designer - Eun Kim
Designer - Pedro Casavecchia
Flame Compositing - Brad Scott
Flame Compositing - Octopus Talent (Nic)
Lighter - Andy Kim
Lighting Lead - Danish Jamil
Modeler - Ryan Chong
Pre-Vis Animator - Jordan Blit
Producer - Sascha Flick
Rotoscoping - Rotomaker
Storyboard Artist - Tung (Tony) Chow Hsieh
Tracker - Qlbeans
ASTRAL - STARS
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Directed by Nico Casavecchia
Produced by Brand New School
SNAPCHAT - Creators
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Directed by Nico Casavecchia
Dop - Eloi Moli
Editor - Tyler Horton (Uppercut)
Colorist - Arianna Pane
Creators: Dominic Andre, Lauren Riihimaki, Eva Zhan
Creative Director - Jordan Stone
SR. Creative, Design - Erik Wagner
Lead Creative Copywriter - Dan Hall
Producer - Juliana Polidor
Exec. Producer - Garret Braren
Exec. Producer - Devin Brook
Producer - Robin Spears
Prod. Supervisor - Samuel Miller
Prod. Coordinator - Alex Cohen
1stAD - Lee Blaine
Post Producer - Greg Heffron / Grant Keiner
Assistant Editor: Andrew Polich
1st AC - Taylor Ross
VTR - Jacobus Baas
DIT - Daniel Haney
Key Grip - Tony Giordano
Gaffer - Chris Tonkovich
Electric Best Boy - Andy Prieto
Sound Mixer - John Wassel
Art Assistant - Celeste Cerna
HMU - Z’dra Jaye
Production Assistant (Truck) - Jozs Kardos
Production Assistant (Runner) - Adrienne Cahill
CCO - Jenifer Yeroukis
DROPBOX - CREATIVITY
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Directed by Morgan Harary / Nico Casavecchia
Produced by 1stAvenueMachine
STARBUCKS - SUMMER
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Directed by Nico Casavecchia
Produced by Brand New School
nerds - roll in packs
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Directed by Nico Casavecchia
DP - Eloi Moli
Editor - Andrew Polich
Production Designer - Chris Beltran
Wardrobe Designer - Mercedes Arturo
Colorist - Arianna Shining Star
Producer - Robin Spears
Cast
Preshous Jordan
Victoria Magrini
Shaquille Carter
Jason Acosta
Reyven King
Kardale Lewis Holland
Jameson Schnell
Mariah de la Morah
Jasmine Wilson
Rae Niwa
Elliot Weaver
Allie Trefz
Meghan Ramsey
Team
1st AD - Nick Satriano
2nd AD - Megan Schmidt
BNS CCO - Jonathan Notaro
BNS MP - Devin Brook
BNS EP - Garret Braren
BNS EP - Zack Kortright
Agency Peeps:
GCD - Elena Robinson
CD - Michael Craighead
CD - Andrea Knowles
HOP - Elena Robinson
Brand New School fam:
Post Producer - Sheri Patterson
VFX Sup - Blake Huber
CG Sup - Billy Maloney
1ST ASSISTANT CAMERA - Tania Ecuevas
2ND ASSISTANT CAMERA - Chastin Noblett
DIT - Alvaro Robles
Gaffer - Chris Tonkovich
BBE - Chris Patterson
Electric - Giovanni Palacino
Electric - Anthony Jefferson
Key Grip - Nathone Giordano
instagram - store
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Directed by Nico Casavecchia
DP - Eloi Moli
Editor - Andrew Polich
Production Designer - Chris Beltran
Wardrobe Designer - Mercedes Arturo
Colorist - Arianna Shining Star
Producer - Robin Spears
Cast
Preshous Jordan
Victoria Magrini
Shaquille Carter
Jason Acosta
Reyven King
Kardale Lewis Holland
Jameson Schnell
Mariah de la Morah
Jasmine Wilson
Rae Niwa
Elliot Weaver
Allie Trefz
Meghan Ramsey
Team
1st AD - Nick Satriano
2nd AD - Megan Schmidt
BNS CCO - Jonathan Notaro
BNS MP - Devin Brook
BNS EP - Garret Braren
BNS EP - Zack Kortright
Agency Peeps:
GCD - Elena Robinson
CD - Michael Craighead
CD - Andrea Knowles
HOP - Elena Robinson
Brand New School fam:
Post Producer - Sheri Patterson
VFX Sup - Blake Huber
CG Sup - Billy Maloney
1ST ASSISTANT CAMERA - Tania Ecuevas
2ND ASSISTANT CAMERA - Chastin Noblett
DIT - Alvaro Robles
Gaffer - Chris Tonkovich
BBE - Chris Patterson
Electric - Giovanni Palacino
Electric - Anthony Jefferson
Key Grip - Nathone Giordano
starbucks - energy
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Directed by Nico Casavecchia
DP - Neil Shapiro
Editor - Tyler Horton (Uppercut)
Colorist - Arianna Pane
Dancers:
Klaudia Klosek
Daniel Juszczyk
Piotr Krolikowski
Benjamin Diamountene
Wiktoria Klinka
Milton Vicente
Daniel Kosiorek
Jessica Ali
Edyta Szachniewicz
Ifeoma Ukwuoma
Klaudia Saldo
Paulina Kubicka
Jan Zasowski
Sebastian Cynk
Aleksandra Frydrych
Creative Director - Erika Hillman
Creative Director - Michele Brandel
Senior Art Director - Allie Salzman
Copywriter - Lucy Butka
Head of Production - John Pratt
Senior Producer - Kelsey Barrentine
Group Business Manager - Katie Rogulich
Talent Manager - Mariellen Golfis
CCO Jonathan Notaro
Managing Partner - Devin Brook
Head of Production - Tita Pope
Producer - Taline Ghazarian
Client Service Director - Anna Bleers,
Account Supervisor - Nicole Kazan,
Account Executive - Tilbe Cakar
Executive producer - Devin Brook
Producer - David Wolfson
Producer Poland - Grazna Bastek
Production Manager - Ola Stankiwecz
Production Assistant - Mateusz Trojnar
1stAD - Marek Cydorowicz
Script Supervisor - Monika Ostrowska
Set Manager - Piotr Kawycz
1stAC - Marcin Studniarek
Stedicam - Adam Mendry
Video Computer - Michal Studinarek
DIT - Michal Targonski
Zoom Master - Kamil Kocimski
Gaffer - Konrad Pruski
Spark - Adam Karczewski
Spark - Tomek Frankowski
Spark - Michal Zdeba
Spark - Czarek Kulczyk - Zagrodzki
Master Grip - Jarek Pawłowski
Key Grip As. - Karol Ambroszczyk
Key Grip As. - Piotr Wicik
Key Grip As. - Norbert Bernstock
Production Designer - Monika Sajko
Production Designer Assistant - Edyta Wlodarczak
Prop Master + Assistants - Rafał Wlodarczak
Costume Designer - Beata Frankowicz
Costume Designer Assistant - Agnieszka Sosnowska - Tych
Make-up Artist - Gosia Glodowska
Make-up Artist Assistant 1 - Weronika Skowronska
Make up Artist Assistant 2 - Julia Hebel
Stage Hand 2 - Michal Lichocki
Stage Hand 3 - Daniel Chybowski
Designer - Sebastien Camden
Designer - Mercedes Affleck
Pitch Designer - Trahand
Pitch Designer - Mercedes Affleck
Pitch Designer - Yoon Lee
Pitch Designer - Gerald Mark Soto
Pitch Designer - Matthew Stone
Creative Development - Emily Friedman
Animator - Sebastien Camden
Animator - Seeing Yeop Sim
Animator - Jeremie Carreon
Storyboards - Tony Hsieh
Compositor Brian Yu
Audio Mixer Squeak E Clean
ibm - boy & atom
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Directed by Nico Casavecchia (twitter @nicocasavecchia)
Production company: 1st Avenue Machine
Agency: Ogilvy & Mather
Animation studio: Punga.tv
My name is Nico Casavecchia and I am a filmmaker.
In November 2012, I received the most interesting commission of my career as a director. To work with a team of IBM scientists to create the smallest movie in film history. The idea was to use a "Scanning tunneling microscope", a tool that allows scientists to visualize and move individual atoms over a surface, to create a movie in stop motion.
As soon as we started, the challenges began to come forward. The first challenge was to create a common language between the scientists and the artists. After long hours of research and conference calls we started to understand the tools in the lab and the process of Andreas Heinrich and his team of scientists in California. Through this, we were able to define the limitations of the project. We had to create a film using no more than 5000 movements of single atoms, which was a huge limitation for the character design. Every element in the animation had to be very economic, so when it moved, it used the least amount of operations by frame. The second challenge arose from learning that atoms cannot be aligned orthogonally like the pixels of a computer screen, they have to be organized hexagonally like the bricks on a wall. This defined the kind of characters that we could create, their movements and the kind of story we could tell.
Once we knew the rules of the game we started thinking about stories that could be told within those boundaries. With Ogilvy & Mather New York, we arrived to the script of "A boy and his atom". The agency wanted a story that could be understood by any culture, without words, which could express emotions. Our objective was to tell something using such small amount of pixels and a single color. This led us to research 8bits video games from the 80s, that told amazing stories with such limited resources, like a space battle with only a small amount of pixels.
The next step was to travel to Buenos Aires, where together with the production team of Punga, we designed the characters and the animation that the scientists used as reference. After that, I returned to New York where a programmer created a software that allowed us to translate the Punga created animation into a language that the scientist's computer could understand.
In San José, California, we met with the scientists right before starting the next phase of the process. During that week I worked with Andreas and his team organizing the finite details. When I came back to New York, the group of scientists began their work. For over a month, they made shifts to create the smallest stop motion film in the world. When that was finished we reconstructed the animation frame by frame without adding any post production details, using just the images created in the lab.
The process of creating "A boy and his atom" was a collaboration of an incredible group of people. From the team in 1stAveMachine, the production company in charge of the movie, Punga, the Argentinian animation studio who did the animation, Ogilvy & Mather, the agency and especially Andreas Heinrich and his team in IBM.